When we started, we spent countless hours trying to create a logo that represented how we feel and think about our Brazilian Jiujitsu. We were holed up in a little apartment for days drawing many iterations of countless different logos.
Ultimately, we settled on the Arbutus tree. The growth of jiujitsu inside a person greatly resembles the growth of a tree. The idea of trying jiujitsu is like the seed. It starts out small and eventually, when the person becomes the student, the roots are planted. The first three to six months are critical for a student, a make or break time. If the seed has found fertile soil, the roots spread and seek out nutrients. It is the job of the instructor to make sure that students have found a soft landing when they enter a gym. The student should not feel threatened or fear injury. The student should feel welcomed. This will allow the roots to sprout. These roots can break through strong barriers including concrete and rock. This time resembles the process of the student learning to defend attacks and protect himself. The instructors role should be to help the roots find their path and reduce the barriers to gaining this knowledge. Once the roots have formed, a tree can start to grow on a stable platform. This stage usually starts at blue belt and progresses over the career of the student. Over years, many branches grow and each branch has many offshoots of branches which grow into leaves or fruit. No tree grows with the exact formation of branches and leaves. This resembles the student slowly gaining knowledge and understanding and refining techniques and strategies and eventually sharing the fruits of their labor with others. The product should be a tree that has deep roots. The student, like the tree never stops growing and learning and can provide shade to those that need it.
We chose the Arbutus Tree because it grows only on the West coast. And in Canada primarily on Vancouver Island. Being from Victoria, the Arbutus tree is a staple of our flora, and can be seen when surfing in Tofino, camping out at Sombrio, hiking the trails, swimming the plethora of lakes, or slack lining in the park with buddies. For us, the Arbutus represents what we love about being in the west, surrounded by beautiful nature and good friends.